Resume
Download full CV (PDF) 20 years of experience
Experience
Aug 2018 to Dec 2023
Operations Director
TALA by Tala Alamuddin
A luxury boutique handbag and accessories brand. As a grass-roots start-up, this role was all-encompassing: daily operations, finance, events, web development, sourcing and production.
- Negotiated TALA's expansion into its first brick and mortar consignment in Europe, launching Q1 2024
- Launched TALA’s first brick and mortar in-store consignment, Design Orchard in Singapore, July 2023
- Launched totallytala.com in March 2020
- Planned events including Boutiques Fair, private and multi-brand events in Singapore, LFW @ Blake’s Hotel 2019, and a private one-day UK event with revenue of 50K SGD
- Re-modelled consumer price points with a minimum decrease of 20% while maintaining margin, renegotiating all vendors without compromising quality
- Implemented and optimised daily operations
- Hosted online live sales events via social media, organised photoshoots, and represented the brand on panels
Mar 2017 to Jul 2019
Head of New Markets & Regional Business Operations, ASEAN
The Parent Inc (Tickled Media)
Asia's largest digital community of parents, through website and app theAsianparent.com.
- Launched new markets for signature brand theAsianparent in Vietnam, Hong Kong, Taiwan and Japan, ahead of plan and within budget
- Led pre-launch market due diligence, project management, and recruitment of full-time staff and freelancers by market
- Managed tech for new site deployment and testing
- Liaised with the content division to select, produce and translate locally relevant content
- Promoted to Regional HR & Business Operations, covering all of ASEAN, and initiated regional policies across the group
- Promoted to Head of B2C events, overseeing all established and emerging markets
- Relocated to Bangkok to extend this framework, reducing operational cost by 15% while respecting local marketing nuances
Dec 2014 to Dec 2016
Operations Director
Tanderra
A private family members club in Singapore.
- Recruited prior to club opening as the first senior management hire
- Developed all operations and HR policies, and recruited and ran the membership and operations teams
- Established the infrastructure through pre- and early-launch phases for maximum efficiency as membership grew
- Executed the soft launch and grand opening, building strong relationships between staff and members
- Ran club and private events for members and the public
- Oversaw implementation of membership booking and POS systems
- Managed monthly billing and accounts with the accounting consultant
- Modelled pricing for all membership and class packages
Jul 2014 to Nov 2014
Events Manager
American Association of Singapore
The leading non-profit organisation celebrating American culture in Singapore.
- Joined a short contract position to develop, research and execute original AAS events
- Handled entertainment, equipment, supplies, licence procurement, budgets, marketing, publicity, registration and ticket sales
Apr 2006 to Sep 2012
Design Manager
Hackett London
A British, traditionally inspired luxury menswear brand.
- Reported directly to the Creative Director as primary contact for the design department, internally and externally
- Managed design-related HR and events, including London Fashion Week and Pitti Uomo, photoshoots, sampling and production
- Led product development, internal and external, and budgeting and forecasting
Jun 2000 to Apr 2006
Early career roles
Various
Toronto and London.
- Accounts Assistant, Goodmans (Toronto)
- Research Assistant, Sunnybrook Hospital (Toronto)
- TV Choice Assistant, CIPD Publishing Co-ordinator (London)
- Visual Merchandising Executive, Laura Ashley (London)
Education
McGill University, Montreal, Canada
Sep 1996 to Jun 2000 · Bachelor of Arts
Major: English & Cultural Studies. Minor: Religious Studies.
Skills
- Recruitment, Talent Development & Staff Wellness
- Systems and Framework Creation & Implementation
- Systems Scaling & Adjustment for Local Markets
- Budgets & Forecasting
- Sourcing
- Supplier Management & Negotiation
- OPEX Market Audits & Refinements
- Sustainable & Repurposing Sourcing Initiatives
- End-to-End Market & Project Management, from Analysis Through to Launch
- Events Planning & Management, Including Presenting, Online Sales and Panels